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Our Story

Peacemaker Coalition Logo

How Peacemaker Coalition got Started: We are a multimedia organization with a transparent and verifiable commitment to creating positive stories that elevate humanity to its highest purpose.

Clouds
burning forest

HISTORY

In the aftermath of Afghanistan, a group of veterans and filmmakers in Los Angeles gathered to reflect on the past 20 years of worldwide conflict. This discussion sparked the creation of the Peacemaker Coalition, which recognizes the grave consequences of global strife and emphasizes the importance of promoting peace and unity. One key aspect of this effort involves harnessing the power of media and storytelling to bring people closer together. As veterans return to the US after years spent fighting overseas, we recognize the significance of weaving their experiences into our shared narrative, with the hope of fostering greater understanding and connection among our neighbors, fellow citizens, and the global community.

The PEACEMAKERS produces content that highlights individuals who cross lines of conflict and ideology to connect with one another. Through storytelling, we aim to inspire people to look beyond surface-level differences and choose peace, empathy, and humanity. We celebrate the unique cultural and ethnic identities that make us all distinct while highlighting the emotional and human similarities we share domestically and abroad.

WHAT WE DO.

soldier with camera
  • Community Feedback:
    Collect feedback from communities and individuals involved in storytelling initiatives to assess their impact.
  • Long-Term Outcomes:
    Evaluate the long-term social changes resulting from storytelling efforts, such as improved education, reduced discrimination, or increased community resilience.
  • Policy Change:
    Monitor the influence of storytelling campaigns on policy changes and public perception.
  • Storytelling Metrics:
    Track the reach and engagement of storytelling content, including views, shares, and audience feedback.
  • Social Enterprise:
    Generate revenue through social enterprises like film production, content creation, and educational services.
  • Partnerships:
    Partner with other organizations for joint fundraising and project execution.
  • Grants and Donations:
    Seek grants from foundations, government agencies, and donations from individuals and corporations that align with the organization's mission.
  • Crowdfunding:
    Run crowdfunding campaigns to finance specific storytelling projects or initiatives.
  • Community Engagement:
    Facilitate community-driven storytelling projects where community members create content that reflects their experiences and hopes.
  • Storytelling Workshops:
    Conduct workshops in underserved communities to teach storytelling skills, enabling individuals to share their own narratives.
  • Storytelling Campaigns:
    Launch multimedia campaigns, including documentaries, podcasts, and social media initiatives, to highlight specific social challenges and potential solutions.
  • Storytelling Events:
    Organize storytelling events, such as film festivals, literary gatherings, and spoken-word performances, to showcase diverse perspectives on critical issues.
  • Advocacy:
    Collaborate with various community stakeholders and advocacy groups to leverage the art of storytelling as a catalyst for promoting positive social change and initiatives aimed at community improvement.
  • Empower Communities:
    Empower marginalized communities to tell their own stories, giving them a voice to share their experiences, challenges, and aspirations.
  • Education and Training:
    Offer workshops, training programs, and resources for individuals and groups interested in storytelling as a means of change, including digital media, filmmaking, writing, and public speaking.
  • Advocate for Change:
    Promote policy awareness and social reform by crafting compelling narratives that inspire and engage policymakers and the public.
  • Raise Awareness:
    Use storytelling as a tool to raise awareness about pressing social issues, including but not limited to equality, civil and human rights, poverty, education, healthcare, education, and environmental impacts.
  • Collaboration:
    Collaborate with other NGOs, educational institutions, and community organizations to leverage storytelling as a tool for broader impact.
road into sunset

KEY OBJECTIVES.

  • Community Feedback:
    Collect feedback from communities and individuals involved in storytelling initiatives to assess their impact.
  • Long-Term Outcomes:
    Evaluate the long-term social changes resulting from storytelling efforts, such as improved education, reduced discrimination, or increased community resilience.
  • Policy Change:
    Monitor the influence of storytelling campaigns on policy changes and public perception.
  • Storytelling Metrics:
    Track the reach and engagement of storytelling content, including views, shares, and audience feedback.
  • Social Enterprise:
    Generate revenue through social enterprises like film production, content creation, and educational services.
  • Partnerships:
    Partner with other organizations for joint fundraising and project execution.
  • Grants and Donations:
    Seek grants from foundations, government agencies, and donations from individuals and corporations that align with the organization's mission.
  • Crowdfunding:
    Run crowdfunding campaigns to finance specific storytelling projects or initiatives.
  • Community Engagement:
    Facilitate community-driven storytelling projects where community members create content that reflects their experiences and hopes.
  • Storytelling Workshops:
    Conduct workshops in underserved communities to teach storytelling skills, enabling individuals to share their own narratives.
  • Storytelling Campaigns:
    Launch multimedia campaigns, including documentaries, podcasts, and social media initiatives, to highlight specific social challenges and potential solutions.
  • Storytelling Events:
    Organize storytelling events, such as film festivals, literary gatherings, and spoken-word performances, to showcase diverse perspectives on critical issues.
  • Advocacy:
    Collaborate with various community stakeholders and advocacy groups to leverage the art of storytelling as a catalyst for promoting positive social change and initiatives aimed at community improvement.
  • Empower Communities:
    Empower marginalized communities to tell their own stories, giving them a voice to share their experiences, challenges, and aspirations.
  • Education and Training:
    Offer workshops, training programs, and resources for individuals and groups interested in storytelling as a means of change, including digital media, filmmaking, writing, and public speaking.
  • Advocate for Change:
    Promote policy awareness and social reform by crafting compelling narratives that inspire and engage policymakers and the public.
  • Raise Awareness:
    Use storytelling as a tool to raise awareness about pressing social issues, including but not limited to equality, civil and human rights, poverty, education, healthcare, education, and environmental impacts.
  • Collaboration:
    Collaborate with other NGOs, educational institutions, and community organizations to leverage storytelling as a tool for broader impact.
refugees

ACTIVITIES + INITIATIVES.

  • Community Feedback:
    Collect feedback from communities and individuals involved in storytelling initiatives to assess their impact.
  • Long-Term Outcomes:
    Evaluate the long-term social changes resulting from storytelling efforts, such as improved education, reduced discrimination, or increased community resilience.
  • Policy Change:
    Monitor the influence of storytelling campaigns on policy changes and public perception.
  • Storytelling Metrics:
    Track the reach and engagement of storytelling content, including views, shares, and audience feedback.
  • Social Enterprise:
    Generate revenue through social enterprises like film production, content creation, and educational services.
  • Partnerships:
    Partner with other organizations for joint fundraising and project execution.
  • Grants and Donations:
    Seek grants from foundations, government agencies, and donations from individuals and corporations that align with the organization's mission.
  • Crowdfunding:
    Run crowdfunding campaigns to finance specific storytelling projects or initiatives.
  • Community Engagement:
    Facilitate community-driven storytelling projects where community members create content that reflects their experiences and hopes.
  • Storytelling Workshops:
    Conduct workshops in underserved communities to teach storytelling skills, enabling individuals to share their own narratives.
  • Storytelling Campaigns:
    Launch multimedia campaigns, including documentaries, podcasts, and social media initiatives, to highlight specific social challenges and potential solutions.
  • Storytelling Events:
    Organize storytelling events, such as film festivals, literary gatherings, and spoken-word performances, to showcase diverse perspectives on critical issues.
  • Advocacy:
    Collaborate with various community stakeholders and advocacy groups to leverage the art of storytelling as a catalyst for promoting positive social change and initiatives aimed at community improvement.
  • Empower Communities:
    Empower marginalized communities to tell their own stories, giving them a voice to share their experiences, challenges, and aspirations.
  • Education and Training:
    Offer workshops, training programs, and resources for individuals and groups interested in storytelling as a means of change, including digital media, filmmaking, writing, and public speaking.
  • Advocate for Change:
    Promote policy awareness and social reform by crafting compelling narratives that inspire and engage policymakers and the public.
  • Raise Awareness:
    Use storytelling as a tool to raise awareness about pressing social issues, including but not limited to equality, civil and human rights, poverty, education, healthcare, education, and environmental impacts.
  • Collaboration:
    Collaborate with other NGOs, educational institutions, and community organizations to leverage storytelling as a tool for broader impact.
helicopter moutains sunset

MEASURING IMPACT

FOUNDERS.

All have the heart to help disadvantaged communities with an emphasis on veterans. They are visionaries with a hope to make inspiring and uplifting content through film, television, radio, and social media to reach global communities.

James Tolley Headshot

James Tolley

James' expertise spans 27 years across Special Operations, Aviation, and Intelligence.  As a retired US Army Special Forces officer, he now lends his skills to high-threat security consultation, focusing on counterterrorism and contingency operations.  He has witnessed courageous service members sacrifice themselves to end terrorism across the globe.  After seeing the bureaucratic decisions that led to Afghanistan’s abandonment in 2021, James transitioned to filmmaking, aiming to forge a distinct approach to these challenges.

Cal Aurand Headshot

Cal Aurand

Cal Aurand is a filmmaker, prolific storyteller, and visionary creative leader with over 25 years of dedicated experience creating meaningful and compelling content for some of the world’s most notable names in music, sports, and media. Cal is known throughout the entertainment industry for his expert execution of innovative ideas from concept to capture. He is equally celebrated for being an empathetic leader, a master collaborator, and an authentic force for positivity.

Victoria Tolley Headshot

Victoria Tolley

Victoria is a Native Alaskan and U.S. Army veteran who served as a Combat Cameraman.  She possesses exceptional talent and skillsets with a creative arc.  Upon completing her military duty, Victoria moved to California and, alongside her father, James, founded the Peacemaker Coalition.  With a vision to broaden opportunities for fellow veterans and extend humanitarian aid, her fervent drive to uplift humanity knows no bounds.  She recently returned from Ukraine, after capturing pioneering content for the Peacemaker Coalition.

  • Community Feedback:
    Collect feedback from communities and individuals involved in storytelling initiatives to assess their impact.
  • Long-Term Outcomes:
    Evaluate the long-term social changes resulting from storytelling efforts, such as improved education, reduced discrimination, or increased community resilience.
  • Policy Change:
    Monitor the influence of storytelling campaigns on policy changes and public perception.
  • Storytelling Metrics:
    Track the reach and engagement of storytelling content, including views, shares, and audience feedback.
  • Social Enterprise:
    Generate revenue through social enterprises like film production, content creation, and educational services.
  • Partnerships:
    Partner with other organizations for joint fundraising and project execution.
  • Grants and Donations:
    Seek grants from foundations, government agencies, and donations from individuals and corporations that align with the organization's mission.
  • Crowdfunding:
    Run crowdfunding campaigns to finance specific storytelling projects or initiatives.
  • Community Engagement:
    Facilitate community-driven storytelling projects where community members create content that reflects their experiences and hopes.
  • Storytelling Workshops:
    Conduct workshops in underserved communities to teach storytelling skills, enabling individuals to share their own narratives.
  • Storytelling Campaigns:
    Launch multimedia campaigns, including documentaries, podcasts, and social media initiatives, to highlight specific social challenges and potential solutions.
  • Storytelling Events:
    Organize storytelling events, such as film festivals, literary gatherings, and spoken-word performances, to showcase diverse perspectives on critical issues.
  • Advocacy:
    Collaborate with various community stakeholders and advocacy groups to leverage the art of storytelling as a catalyst for promoting positive social change and initiatives aimed at community improvement.
  • Empower Communities:
    Empower marginalized communities to tell their own stories, giving them a voice to share their experiences, challenges, and aspirations.
  • Education and Training:
    Offer workshops, training programs, and resources for individuals and groups interested in storytelling as a means of change, including digital media, filmmaking, writing, and public speaking.
  • Advocate for Change:
    Promote policy awareness and social reform by crafting compelling narratives that inspire and engage policymakers and the public.
  • Raise Awareness:
    Use storytelling as a tool to raise awareness about pressing social issues, including but not limited to equality, civil and human rights, poverty, education, healthcare, education, and environmental impacts.
  • Collaboration:
    Collaborate with other NGOs, educational institutions, and community organizations to leverage storytelling as a tool for broader impact.
feet on dashboard in car

FUNDING SOURCES.

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